“Gotta Live It” is one of four original commericals that we produced for Dr. Barry Schiff and Cardiomender MD. These spots were hugely successful for Dr. Schiff and were based entirely on the interviews we did with Barry and with the MANY patients that showed up to sing his praises on the day of the shoot.
Kevin Novorro was the Account Executive with this client and the value of his participation cannot be understated. He actually was the interviewer on this shoot and everybody speaking was actually speaking to him off-camera.