Billboard was produced in collaboration with Jerry Martinez and Sunray Media Consultants. This highly unusual concept for a lawyer spot was brought to us entirely by Jarrett Blakeley. He wanted to do a spot ON one of his billboards and he brought us the script himself. We just had to figure out a way to pull it off.
Actually shooting this on the billboard would have been cool, but extremely unsafe. So this was all done via green screen. The backgrounds are real footage and taken with a drone, then we had to do a lot of matching in the studio. I hope it all looks convincing. This was another fun one to shoot and thanks to Jarrett for bringing it to us.