Car Accidents

I’m still amazed that this spot got produced.  “Car Accidents” was a 30-second commercial made for Broward Outpatient Urgent Care in Deerfield.  The Comcast Spotlight Account Executive was Kevin Novorro.  Kevin and I were sitting in the initial meeting with Brian Bauer, the owner of Broward Outpatient Urgent Care, brainstorming about what kind of spot they would want to do.  They wanted to focus on the fact that when people are in a car accident, they have the option of going to them instead of the hospital where the wait time can be ridiculous.  I had this absolutely insane idea out of the blue for this spot and they loved it.  Not only that, but Brian’s hobby, which I did not know about until this point, was working on cars.  He just so happened to have a shop with all these car parts that we could use in this commercial.  I guess it was meant to be.