Commercials / Medical
It's My Turn
“It’s My Turn” was a 30-second commercial produced for Advocate Home Care. This aired locally on Comcast Spotlight with Keith Lorigan as the Account Executive. This was shot at the no longer existing DCL Studio in Davie. They had a great big white cyc there that we used for this day. Robert Goodrich was assisting that day and actually ended up playing a big role in the success of this commerical.
This spot was a collaboration with Dave Kustin and his agency whose name I can’t remember. There was a scripted version of this spot which was shot and edited, but that’s not where it finished. There were some very powerful improvisations that took place after we shot the scripted portion of the spot which ended up replacing what was scripted. I have to credit Robert Goodrich for initiating the conversations that turned into the question and answer improvs that built this commercial.
YEAR:
2012
PRODUCER:
Scott Siskin
WRITER:
Dave Kustin and the actors
Starring:
Fern Katz, Tracey
