“Pet Safety” was probably one of the most unique and effective lawyer spots we’ve done. It was Jarrett’s idea to do a commercial highlighting the ways to keep your pets safe in your car. It was a refreshing approach and helped him to stand out amidst the crowd of normal law firm ads that we see every day.
The biggest challenge was not getting the dogs to behave, as you might expect. Cujo and Lady were very well-behaved dogs. The challenge was instead not looking unbelievably sweaty in the blazing heat of that August day.