This spot goes way back to the early days of Bluwave Productions. This is circa July 2011. Redefined was a 30-second spot produced for The Facility For Personal Training in Boca Raton. It was produced for Comcast Spotlight with Scot Zaitschek as the Account Executive.
Our main contact was the ageless Fred Steinberg. Wonderful guy and a joy to work with. His DVNS training system was, as we say in the script, rapid and effective. Scott shot this with the help of Chris Moreno, who worked with Bluwave at the time.