“They Call Me Don Pablo” is the second commercial we shot for Don Pablo Coffee. Darron took me to Colombia for this one and showed me a video made by a wine company for inspiration. That piece had a similar sense of stateliness, of history and heritage, also shot in black in white.
We shot Darron’s on-camera piece in Miami and all the B-roll footage in Colombia. It was quite an adventure and a pleasure to see that part of the world. We were also very happy with the way this came out. It became a classic for Don Pablo Coffee.