“This Is Real” is a 30-second television spot created for Dr. Barry Schiff at Cardiomender MD Medically Supervised Weight Loss. We had been doing spots with Barry Schiff for years dating back to 2012, and this is the 2019 update. Dr. Schiff is a fan of the genuine, realistic testimonial approach so we always interview a ton of his patients about their experience and build the spots based on their unique stories. Dr. Schiff’s patients are always enthusiastic about promoting him and the program because it truly transforms their lives.
Kevin Novorro at Effectv agency has been the longtime Account Executive for Cardiomender MD and he personally conducts the interviews. The spot was shot by Scott and Ignacio. Makeup by Penny. Edited by Scott. Everyone is an actual patient.