What Is It?

When I met the guys at Island City Traders, I was excited that they wanted to do a furniture store commercial that didn’t feature any furniture.  So as you can see in the spot, we lined up a collection of their customers and interviewed them about what they found at Island City Traders and built the spots around that.  There are 3 in this collection of spots.  The one downside about filming this was that the studio that was provided to us had no air conditioning.  So it’s a good thing these spots were in black and white…because otherwise you’d see how everybody was red and sweating.  Kudos to Penny for making everyone look like they were just fine.  Will Smyth operated the second camera on this shoot.